The Origins of Consciousness in the Breakdown of the Bicameral Mind book cover redesign
Student Project
Seattle Central Creative Academy: The History of Graphic Design
graphic design
packaging design
branding
Background
The Origins of Consciousness in the Breakdown of the Bicameral Mind, by Julian Jaynes, is probably the most interesting book I've ever read. However, the existing book cover is anything but interesting. For this assignment, we were tasked with redesigning a piece of media using an era of graphic design history to determine the style. The era that I was assigned was Art Nouveau.
Action
Typography
The display typeface used on the book cover is called Kolo LP (Garrett Boge, Paul Shaw), which is a reference to Koloman Moser, a Vienna Succession artist and contemporary of Gustav Klimt. Moser was the designer responsible for Ver Sacrum, the Succession's magazine, in which his typefaces made regular apperances. Moser was inspired by a style of Japanese calligraphy translated as "grass writing" for typefaces like this one.
The body copy for the back of the book is Adobe Caslon Pro, Adobe's version of William Caslon's namesake typeface. A readable, elegant, and not overly common serif.
Colors
The colors I chose are straight out of Viennese Art Nouveau. The bold, nearly vibrating colors were meant to put as much distance as possible between my design and the original design.
Variations in color, typeface, and layout
Results
